Effective communication is results-oriented.  And, best results come from being integrated – web, video, print, event, news releases – where your message resonates widely, causing others to pick up your cause and make it their own.  Here are some past efforts that offer examples of what we can grow in our “Idea Farm” for you.

Valent BioSciences Osage Plant   

Valent BioSciences' new plant in Osage, Iowa is singularly devoted to biorationals. As an industry first, this project consisted of sharing this accomplishment with consumers and others through a comprehensive video tour of the state-of-the-art facility and a live broadcast of the Grand Opening of the Plant. 

A BioRational Approach        www.biorationalapproach.com    

Driving greater understanding of the important place for biopesticides within any integrated pest management (IPM) program was the purpose of this multi-faceted initiative.  E-newsletters, radio interviews, research and in-field video helped document efficacy, worker safety, resistance management and residue control.

Fertilizer 101                 www.fertilizer101.org     

Use of fertilizer is credited with up to 60 percent of our crop yields globally, yet many are confused about what nutrients are, where they come from and how farmers use them to grow more food.  This book and website, written to be accessible to both producers and consumers, offers a comprehensive view of the safe use and benefits of fertilizer.

Environmental Respect Awards    www.environmentalrespect.com    

Recognizing crop input retailers and distributors worldwide for their stewardship excellence is the focus of this initiative, sponsored by DuPont.  Originally started in 1990, the program annually encourages dealers to conduct a 100-question self-audit and document their environmentalism with photos and local testimony.  Winners are honored on Capitol Hill, in Wilmington, DE and their stories are shared through print and video. 

PrecisionAgWORKS            www.precisionagworks.com    

After conducting extensive research of both adopters (how have you benefited?) and non-adopters (what’s holding you back?), the PrecisionAg Institute launched this campaign to accelerate the adoption of precision farming technology.  Ads, stories and video interviews with farmers communicated clearly the theme “precision ag works.”

Rewoven

From 1996 to 2006, US cotton exports doubled while domestic use fell by half.  This effort, sponsored by Bayer CropScience and FiberMax, brought together opinion leaders from all segments of the value chain in a forum to wrestle with the implications.  The dialog was informed by research of attitudes within the value chain.