Market Intelligence: Taking Aim 

You need to know what they are thinking and why.  Understanding what motivates your customers provides insight to how you come alongside with solutions propelling their success and your own business development. Seeing the world freshly through another’s eyes is key to shaping an offering that will draw them into a lasting, mutually beneficial relationship.

We can help you by:  Guiding fact-finding field visits with growers, retailers and consultants.  Facilitating focus groups.  Designing research.  Conducting web-based surveys, direct mail and phone follow-up.

Business Development: Powering Teamwork

Rigorous thinking can turn market intelligence into inspired planning. Planning to win means understanding more about you, your team, your product, service, company or cause.  It means thinking together about how it all fits within what our deep experience tells us about where life, food and agriculture is headed.  

Discovery is about building a relationship and having the dialog necessary to envision the correct solution that will accelerate progress toward your corporate and personal objectives.

Serving you with:  Guided strategic planning, Merlin Exercise, issue management, business development planning, audience analysis, communication matrix, team block and tackle.

Strategic Communication: Driving Results

Achievement comes from creatively and passionately executing an inspired plan. Flawlessly delivering the individual components is not enough.  One must also never lose sight of the overarching mission. It means never losing sight of the forest even as you study each tree.  Actively adjusting along the timeline assures making the most of the positive serendipity encountered. 

We seek to make the most of our in-field connections, creating compelling content that ignites interest and engagement.  Since our world now involves moment-to-moment digital media as well as daily and monthly traditional outlets, we seek to monitor closely how the plan is working and calibrate along the way.

Providing you: Concept development, marketing communications, public relations, writing, publishing, video production, field shooting, photography, media releases, events and web development.