The Elliott Group
WideOpenWindow.net is the web home of The Elliott Group, an alliance of experts in research, development and integrated communications serving agriculture.
The Elliott Group is a service company devoted to the success of farmers and those who serve them all around the world. We have a passion for food, agriculture and crop/livestock producers of all kinds.
We love seeing new technology applied to crop and livestock production in a way that increases yields, improves food safety, and enhances environmental stewardship. It excites us to play a small role in helping feed a growing world population.
Market Intelligence: Taking Aim
Guiding fact-finding field visits with growers, retailers and consultants. Facilitating focus groups. Designing research. Conducting web-based surveys, direct mail and phone follow-up.
Strategic Communication: Driving Results
Concept development, marketing communications, writing, publishing, video production, field shooting, photography, media releases, events, web development,
Business Development: Powering Teamwork
Guided strategic planning, Merlin Exercise, issue management, business development planning, audience analysis, communication matrix, team block and tackle.
Bringing together the right team of experienced communicators will assure a successful outcome. Just as pest control benefits from being integrated, effective communication does as well. This often requires a diversified team and we look forward to bringing together the right blend of talent to carry this effort effectively forward. As we move forward into execution, it would be our intent to consider several different video shooters and producers to gain the right creative mix to assure success. This kind of approach has yielded great results in the past for us. Seasoned experience will be at the helm of the video documentary and, indeed the entire campaign in the form of the key players of The Elliott Group.
A History of Ideas and Energy
Field experience and creative communication expertise run deep within our group. And, at the heart is a unique creative collaboration that spans decades, between Robert J. Wanzel and K. Elliott Nowels.
Nowels and Wanzel are probably best known for their work with precision agriculture, farm suppliers, Environmental Respect Awards, and with the National FFA. Their creative work together has been impacting agriculture for more than 30 years through communication in print, film, video, online and in-person.
The two formalized their business partnership in 1988 with Clear Window Multimedia. Through this diversified and integrated communications enterprise, they published Dealer PROGRESS, launched the PrecisionAg brand, including PrecisionAg.com, built a video production business and served agribusiness clients with public relations counseling.
Wanzel left the business in 1998 and went to Doane to become editor of Ag Professional. Then, in 2000, Clear Window was acquired by Meister Media Worldwide and Elliott joined their senior management team. He left Meister in 2013 to start The Elliott Group. Now the two friends are once again joining together on select projects for a select group of clients in agriculture.